Can Adult Brands Use TikTok? Absolutely – Here’s How!
If you work in marketing for an 18+ brand, you’ve probably wondered whether there are any social media platforms you need to steer clear of. The short answer is no, you don’t need to avoid any platform completely. The longer answer involves tailoring your content to fit the platform and its core audience, while respecting the rules and avoiding turning all your posts into sales pitches.
One platform that often raises eyebrows is TikTok. You might think, “No way can we use TikTok!” But yes, yes you can. It requires a bit of creativity and a strategic approach, but it’s possible. Here’s how.
TikTok: A Playground for Creativity
TikTok is not just about dancing teens and viral challenges. For adult brands, it can be a playground for creativity. Sure, you need to tone down on showing “too much,” but you can still participate in fun trends that get your brand noticed. Think of TikTok as a space where you can post quirky, engaging content without stressing too much about staying on brand.
Take, for example, the experience we had with Kiiroo. The highlight of this TikTok journey was a simple, unexpected clip that went viral, amassing nearly 7 million views overnight. It wasn’t an isolated incident; following trends, being fun and showing the “human” side of the brand consistently brought us success.
This experiment taught us that adult brands can thrive on TikTok with the right content strategy (a plus if you have Gen Z-ers to execute it).
Algospeak: A Thing of the Past?
A couple of years ago, algospeak was essential for getting your videos indexed by the TikTok algorithm. You had to get creative with words like “cornstar” or “spicy accountant” to avoid bans. I remember helping “translate” some algospeak words for this article a few year ago (being the only Gen Z in the office) - the article also explains what they are in case you are not familiar with the term. However, algospeak’s popularity has declined. Nowadays, it’s more about using simple censored words without overcomplicating things. The same rule applies to Instagram. The focus should be on authentic, engaging content rather than trying too hard to game the system.
Crafting Content for TikTok
When creating content for TikTok, think about what resonates with the audience you’re trying to attract. Remember, TikTok tailor makes a feed based on shown interest. Here are some tips:
1. Follow Trends: Participate in challenges and trends, but add a personal twist. This helps you stay relevant (aka show your brand has some RIZZ).
2. Show the Human Side: People love seeing the faces behind the brand. Share behind-the-scenes content, team fun, and authentic moments.
3. Be Fun and Quirky: Don’t be afraid to let your brand’s personality shine through. TikTok is all about having fun.
4. Respect the Rules: Ensure your content complies with TikTok’s community guidelines. Avoid explicit content and be mindful of the platform’s policies. Don’t try to push the limits. You will get suspended.
5. Engage with Followers: Respond to comments, participate in duets, and engage with your audience to build a community.
The Future of TikTok for Adult Brands
The future looks bright for adult brands on TikTok. As long as you adapt your content to fit the platform (regulations) and engage with its community, there’s no reason you can’t be successful. The key is to be creative, authentic, and strategic. Now go teach your boss how to do a TikTok dance!
If you’re curious about how TikTok can work for your adult brand, feel free to reach out. We’re always happy to share our secrets and help you navigate this dynamic platform.